Style Therapy Melbourne specialises in Personal Styling and Wardrobe Consulting. When Leesa came to me her business was in full swing, however she was operating without a "Brand identity". Leesa has combined her love of fashion with many years of experience in the retail and styling industry to create a personal styling philosophy that not only makes you look good today but will help you have a 'favourite outfit day' everyday. With the business already up and running the challenge was to work quickly to establish an identity that not only reflected Leesa's style, but would also appeal to her target client base. We worked on everything from the brand name (which changed twice) through to defining the business architecture into a simple structure that was easily communicated through brand touch points. It's been a particularly fun project where I was able to draw on my background in fashion design to assist Leesa in defining the brand's communication strategy as well as visual design elements including logo design, corporate identity, marketing and advertising collateral and finally to design and publish the website. styletherapy.net.au

PERSONAL STYLING BRAND DESIGN - LOGO DESIGN - MARKETING STRATEGY - BRAND ARCHITECTURE - WEBSITE DESIGN - BUSINESS CARD DESIGN - GIFT VOUCHER DESIGN - POSTCARD DESIGN